How Vazco built AI visibility from 0% to 20% in 2 months with PromptEye
🎯 Starting point
The collaboration with Vazco began with a full mapping of the area in which the brand wanted to be visible in responses generated by AI models. At this stage, one key question was crucial:
In the first step, PromptEye, together with the Vazco team, identified the most important sales and decision-making prompts — the questions potential clients actually ask AI, including those related to:
- AI agencies for e-commerce
- automation for business and e-commerce
- AI agents and other AI-related areas
After adding the prompts to the system and running the first measurement, the average brand visibility turned out to be 0%. Data was collected for the entire week in order to establish an averaged starting point. Vazco did not appear in any AI model — neither in ChatGPT, Gemini nor Perplexity.
This meant that despite strong expertise and extensive experience in this area, the brand “did not exist” in the generative AI ecosystem increasingly used by decision-makers and people looking for service providers.
🔍 How Vazco used PromptEyeHow Vazco used PromptEye
Based on data from PromptEye, actions were initiated to systematically “teach” AI models about the existence of the Vazco brand in the right contexts.
Actions on the PromptEye side
As part of the collaboration, PromptEye was responsible for the full strategic and operational layer related to AI visibility:
- Mapping and prioritization of prompts
Questions with the highest sales and branding potential were selected instead of taking a broad approach. - Detailed content guidelines
Each piece of content was created based on specific data:- precise topics,
- elements that must appear in the content
- recommended length
- heading structure
- titles and key phrases that are actually important for AI models
- Research of external sources
PromptEye identified portals, websites and types of publications that are most frequently cited by AI models in the context of software houses and IT services. - Full management of external publications
The PromptEye team handled:- contact with publishers
- ordering articles,
- coordination of publications.
On Vazco’s side, the process was simplified as much as possible — the client only received a consolidated invoice at the end of the month for external articles.
Actions on the Vazco side
The Vazco team focused on what they know best:
- creating expert content,
- describing real competencies, projects and experience,
- completing content according to PromptEye guidelines.
As a result, the content was not “SEO text”, but materials that genuinely built brand context for AI.
🚀 Results after 2 months
After just 2 months of work, Vazco’s brand visibility increased from 0% to 20% on average across all AI models.
The biggest increases were recorded in:
growth from 0%
growth from 0%
In the case of GPT, where competition in the IT industry is particularly strong, it was possible to:
- achieve the first brand appearances,
- reach a level of 5–7%, meaning the brand entered responses where it previously did not exist at all.
For Vazco, this was the first moment when the brand started appearing in AI conversations with potential clients.
💡 Conclusions
El caso Vazco demuestra que:
- La falta de visibilidad en el ámbito de la IA no significa falta de competencia, sino más bien la falta de presencia en las fuentes adecuadas.
- Incluso en un sector de las tecnologías de la información tan competitivo, es posible aparecer rápidamente en las respuestas generadas por los modelos de IA.
- La clave está en combinar::
- datos sobre cómo aprende la IA (PromptEye),
- con contenido especializado auténtico creado por la empresa (Vazco).
Gracias a PromptEye, Vazco:
- se ha dado plenamente cuenta de su posición en el ámbito de la IA,
- empezaron a aparecer en las respuestas de los responsables de la toma de decisiones,
- ha sentado las bases para seguir ampliando la visibilidad en los motores de búsqueda generativos y los chatbots
Marcin Pendziwiatr
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