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Monitor visibility in AI
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Monitor visibility in AI
Report

How AI picks hotels, attractions and travel agencies —
rankings and insights.

We analysed 41 categories of Polish tourism and 28,700 answers from 7 AI models. See who wins in AI recommendations and what it means for your brand’s visibility.


     AI Visibility Report – Tourism – Poland  
     AI Visibility Report – Tourism – Poland  
     AI Visibility Report – Tourism – Poland  
    About the report

    Real data and voices from the industry.
    Who exists in AI — and why.

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    41 kategorii i 4 100 zapytań
    Widoczność hoteli, atrakcji i biur podróży w rekomendacjach AI
 oraz usług turystycznych i wynajmu aut
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    28 700 odpowiedzi AI
    Realne wyniki z 7 modeli: ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek i Google AI Overview.
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    20+ komentarzy ekspertów
    Perspektywy CEO, marketerów 
i naukowców z obszaru turystyki, hotelarstwa i e‑commerce.
    Inside the report

    What you will learn

    Data

    Who leads AI visibility in Polish tourism in 2026.

    Broken down by:

    • Regions (including Mazury, Bieszczady, Dolny Śląsk, Podhale, Karkonosze)
    • Tourist attractions (theme parks, national parks, museums, escape rooms, spa resorts)
    • Hotels in 13 cities (Warszawa, Kraków, Wrocław, Gdańsk, Poznań, Łódź, Katowice, Lublin, Szczecin, Białystok, Rzeszów, Bydgoszcz, Zakopane)
    • Travel agencies, travel agency franchises, travel insurance, car rental companies
    Findings

    How the tourism market is changing in the eyes of AI.

    The report shows you:

    • what information AI models find about Polish tourism brands,
    • which sources (Booking, Google, TripAdvisor, aggregators) shape recommendations the most,
    • why more than half of well-known brands never appear in the answers that matter.

    This is knowledge that will directly affect bookings and sales in the seasons ahead.

    Commentary

    What AI visibility changes in tourism sales and marketing.

    Perspectives from industry leaders and experts in hospitality, travel agencies, travel e-commerce and academia.

    They explain how AI is changing the way people plan trips, which practices build a competitive edge and how tourism companies should think about AI visibility in 2026.

    How to get started

    What to do so your brand starts to exist in AI search

    You will get clear priorities that quickly improve how visible your tourism brand is in AI models:

    • how to strengthen your presence in key sources (Booking, Google Maps, TripAdvisor, trade media),
    • how to organise information about your property, attraction or offer so that AI understands it correctly,
    • how to prepare the materials that models quote most willingly in recommendations.
    Download the report

    See how AI sees your tourism brand.

    Discover real data on visibility, recommendations and where your competitors are ahead.

    Get the report

    Report partners

    Knowledge partners

    Media partners

    Honorary patronage

    Insights, commentary and opinions

    The report was co-created by owners, marketing directors and experts from leading tourism brands and academia.

    Download the report
    “As one of the leaders of the Polish travel agency market, Itaka takes an approach based on diversifying its offer and tailoring its communication to specific audience segments.”
    M. Wicher Itaka
    “Travellers increasingly plan their trips based on the advice they get from AI.”
    A. Jaskulski eSky
    “In the travel agency section, the vast majority of prompts are variations of the phrase „travel agencies”.”
    M. Konopka wakacje.pl
    “For tourism regions such as Dolny Śląsk, AI visibility is becoming what SEO was a decade ago. ”
    A. Zawada Dolnośląska
    Organizacja
    Turystyczna
    “Polish software houses win through specialisation and by delivering complete, business-ready AI solutions.”
    P. Nowak Creanso
    “Both tourism companies and the bodies responsible for regional brands are making use of what AI models can do in marketing.”
    M. Dębski Społeczna
    Akademia
    Nauk
    Download the report and take action!

    Your competitors are already visible in AI. Are you?

    See how your brand compares with the competition.